Nielsen’s latest CMI release shows that New Zealand’s news publishers are reaching more than 3 million New Zealanders across print and online every week, up from 2.86 million last quarter with daily newspaper readership up 10% in the past year too*. The strength of print readership is even more prominent in the rural community with close to 7-in-10 rural respondents reading a newspaper in the past week^ compared with 6-in-10 New Zealanders*.

Advertising in a premium, highly trusted, highly engaging news environment has been proven to result in an effective ad^#. Coupled with the fact that three times more people trust ads they see in newspapers versus ads on social media⁺, there’s no better time to show your support by putting your brand behind NZ publishers and local journalism.

*Source: Nielsen CMI Q4 19 – Q3 20, AP15+
^Source: Nielsen CMI Rural Survey 2020
^# Source: NPA Neuro-insight Study 2019
⁺Source: Colmar Brunton – Trust, advertising receptivity and engagement 2017

For further information:
Email: brook.cameron@npa.co.nz