Nielsen’s latest CMI results, released today, confirm New Zealanders continue to have a strong relationship with newspapers, and this love of print has grown throughout 2020. Nearly 1.6 million New Zealanders are getting their news and information from their favourite weekend edition – this includes Metropolitan/Regional Saturday editions and Sunday newspapers.

The good news for newspapers doesn’t stop there with daily newspapers readership up 14% in the past year too. Daily newspaper readership reaches nearly 2.1 million New Zealanders each week based on daily newspaper weekly coverage.

Kiwis are more engaged with newspapers than ever before, spending an average of more than 3.5 hours (215mins) a week reading newspapers. This has increased by 1hr 12minutes (72mins) compared to a year ago, and by more than half an hour (32mins) from last period.

Advertising in a premium, highly trusted, highly engaging news environment has been proven to result in an effective ad#. Here at the NPA we represent more than 100 newspapers from 10 publishers right across New Zealand and our dedicated team support accredited media agencies to plan effective newspaper advertising campaigns for their clients leveraging 20+ years’ experience. With so many titles to choose from we make it simple with a single point of contact, get in touch today to find out more about how newspaper advertising can help you reach New Zealanders in a highly engaging medium.

*Source: Nielsen CMI Q1 20 – Q4 20, AP15+
# Source: NPA Neuro-insight Study 2019
+Source: Colmar Brunton – Trust, advertising receptivity and engagement 2017