The NPA commissioned a study earlier this year to research the news media habits of New Zealanders to see how their relationship with news media had changed 12 months following the first nationwide level 4 lockdown in March 2020.

The full presentation of the results from the study is now available and clearly demonstrates Covid drives increases in engagement with NZ’s News Brands, timely information now that the country is back in a level 4 lockdown.

You can view and download the full presentation here:

Research by InsightFull Ltd for the News Publishers’ Association March 2021
Nationally representative sample of n=1,225 New Zealanders 18+ who engage in some way with New Zealand newspapers or news media.
Fieldwork March 5 – 14, 2021. Results weighted by age, gender and location. Margin of error at the 95% confidence level +/-2.8%.